Match.com Launches New Marketing Campaign
Match.com is targeting men to find love online for the first time as part of a brand new marketing drive

/Dating - Singles News Articles/ - LONDON, UK, August 22, 2008 - Match.com, the global and UK leader in online dating, has announced a new tactical Summer TV advertising campaign to capitalise on a successful first half of the year. Entitled "Too Many Women," the campaign is designed to entice more men to find love online.

Men were the first adopters of online dating and in the early noughties made up more than 70 per cent of match.com's customers. Match.com has led the way in marketing online dating to women and through a series of innovative campaigns, became the first major brand to achieve the perfect balance. Now, online dating is the 'new natural' way to find a partner and hundreds of thousands of singles find love on the site every year.

The industry normally targets women, in the knowledge that men will follow. Match.com has now turned this concept on its head and is once again leading the market with a witty new TV campaign specifically aimed at men. As an added incentive, singles that sign up before the 14th September will get one week free. The offer will be accompanied by the original and best 'make love happen guarantee' from the match.com which promises that those signing up who don't find love in six months, will get six months free.

In a bid to help members find love in the six months leading up to Valentine's Day, the 10 second and 30 second spots will go live for two weeks this week. The series of adverts have been created by Hanft Raboy & Partners and will air across channels including Sky Sports, Bravo, Setanta Sports and MTV with planning and buying by Initiative.

This latest TV marketing campaign for match.com follows a strong start to the year for the world's biggest online dating service. In the first half of 2008, the site recorded seven of its busiest days ever and this summer's tactical ad buy will see additional marketing investment to the existing multimillion pound budgets to capitalise on the growing popularity of finding love online.

Jason Stockwood, match.com's Managing Director International commented: "The 'Too Many Women' campaign is cheeky and fun but it also illustrates the fact that online dating is now a very popular choice for women. Internet dating is becoming as widely accepted as shopping or banking online - almost everyone knows someone who has found love by logging on. Over 4.6 million people have signed up to match.com in the UK alone, marking categorically that online dating is now the new natural way to find love."

The new campaign will compliment the existing 'Don't Wait for Cupid and Fate'' advertising outreach, which has successfully grown both brand awareness and subscribers in 2008.

Press Release Contact Information:

Katie Sheppard
Match.com International Limited
PR Manager
48 Leicester Square
London, England
United Kingdom WC2H 7LR
Voice: 0845 345 8759
Website: Visit Our Website