Looking for love online? What every dater should know
Appearance is the most important factor that Dateline Platinum members consider, according to our latest reseach.

MAIDSTONE, ENGLAND, January 23, 2010 /24-7PressRelease/ -- A sense of humour may be a traditionally popular priority for singles, but physical attraction tops the list of 'must have' attributes for the majority of daters surveyed by Dateline Platinum. 55% of people claimed that this was the most important quality in a potential partner, with 'financial or professional success' coming first for just 23% of respondents, and 'shared views' for 22%.

Any romantics feeling the crunch needn't worry about looking for love on a budget, as 72% of singles would find an 'informal and relaxed' venue for a date more impressive than somewhere 'expensive or exclusive' - this only topped the list for 13% of individuals.

Only 8% of respondents would consider spending more than GBP50 on a first date, with almost 40% believing that between GBP20 and GBP50 is generous enough to make a good impression. And even if more daters are keeping an eye on cost, the most popular location when meeting a new partner is still a romantic restaurant - where only 15% of daters would not expect to split the bill.

A pre-date wardrobe check is more essential than an obvious gym membership, with 56% rating the effort a date has put into their outfit as more important than how fit they appear (just 22%).

Of course, there are plenty of dating don'ts to bear in mind too. Lacking reliability and smoking come a close joint first in ways to turn off a potential partner (rated by 38% and 31% of respondents respectively), and children from a previous relationship are a deal breaker for 10% of single people.

Eddy Ankrett, chairman of Dateline Platinum, commented: "Every individual, and every relationship, is different. However, it is interesting to see some clear trends when it comes to the things that people find attractive or unattractive in a new partner. Looking your best, and not letting a new partner down are priorities for a high percentage of single people - important considerations for anyone looking for love!

"Equality is important in relationships, and I am not surprised to see that the majority of people would expect to share the cost of a first date. The current economic situation is affecting many people's social lives, which of course includes dating. However, this doesn't mean that dates can't be romantic without breaking the bank - our survey shows that finding a relaxing venue which puts both daters at ease is more impressive than an expensive alternative"

Press Release Contact Information:

Victoria Hedley
Dateline Platinum
PR Consultant
1 Cooks Barn, Turkey Mill
Maidstone, Kent
U K ME14 5PP
Voice: 01564 742 425
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