ASFX.org Teams With The Screaming O and Hustler Hollywood to Launch 'Play Safe, Stay Sexy' Campaign
Hustler Hollywood to host Association for Safe Fun Sex event to promote the notion that safe sex can be sexy!

TORRANCE, CA, June 19, 2010 /24-7PressRelease/ -- The Association for Safe Fun Sex (ASFX), The Screaming O, and Hustler of Hollywood are teaming up to promote safe sex in an exciting new way. The innovative threesome of safe, fun and sexy will be putting on a series of events at Hustler Hollywood stores across the country. Dubbed the "Play Safe, Stay Sexy" movement, the initiative is set to spearhead the new safe sex revolution by challenging the bad wrap that has been associated with traditional safe sex.

The "Play Safe, Stay Sexy" campaign will kick off with a pre-party on Saturday, June 26th at 7 p.m. at the iconic Hustler Hollywood boutique on 8920 W. Sunset Blvd. The free event will feature a live DJ, a Screaming O Vibrating Condom Pack giveaway, special celebrity guests and the sexy Scream Team providing valuable information to ensure club goers, bar hoppers and party animals are well protected on their wild nights out.

"The point is to educate and equip individuals so they can start a wave that will reinstate safe sex as not only an important issue, but an exciting and fun one," says Keith Caggiano, founder of ASFX. "Using The Screaming O Vibrating Rings with a condom is a perfect example of how safe sex can be super sexy which is the mission of ASFX. Teaming up with Hustler of Hollywood is the perfect way for us to grab people's attention before their big night on the town. It should be an exciting series of events that will redefine people's idea of safe sex."

ASFX, The Screaming O, and Hustler of Hollywood are eager to educate couples on the various pleasurable options available to keep them protected while feeling connected during their Saturday night in-store pre-party. Hustler Hollywood was a no-brainer choice to host "Play Safe, Stay Sexy" nightlife events not only because the adult boutique is located at the hub of Hollywood's nightlife scene, but because its sales staff knows the tools, tips and tricks that can add sexy and safe spice to the bedroom.

"Safe sex is such an important issue for Hustler Hollywood and we are proud to collaborate with ASFX in spreading the message that safe sex can and should be fun," says Theresa Flynt, Executive VP, Hustler. "Through our partnership with the Association for Safe Fun Sex and The Screaming O, we hope to bring a fun, fresh concept to the table that will get people excited about practicing safe sex. This event is really the first of its kind, and we're thrilled to be a part of it."
With a forward thinking approach and open-minded outlook, together ASFX, The Screaming O and Hustler of Hollywood plan to prove safety and pleasure can be a match made in heaven.

"We know how it is; friends go out for a crazy night on the town and want to bring the party back home," adds Caggiano. "This is our opportunity to make sure they are well-protected if they should decide to move things from the dance floor to the bedroom."

About ASFX
The Association for Safe Fun Sex was founded in 2007 to promote safe sex awareness in a fresh, fun way, steering clear of traditional - and often boring - educational techniques. The organization uses youth-oriented events, partnerships and exciting promotional activities to catch attention and show the world how sexy using condoms can be. ASFX knows that safe sex education should never be dry! For more information on ASFX, please visit www.asfx.org/ or www.twitter.com/asfx_org.

About Hustler Hollywood
Larry Flynt's vision for an upscale adult boutique began in 1998 when the first Hustler Hollywood store opened on the famed Sunset Strip. Since then, the ever-expanding chain has been offering consumers a bright, refreshing emporium of lingerie, apparel, movies and other merchandise. With nine locations and plans for further expansion in the coming years, Hustler Hollywood is changing the face of sexual behavior worldwide. For more information on everything Hustler, visit www.HustlerWorld.com

Press Release Contact Information:

Tyler Barnett
The Screaming O
Media Representative
1206 W. Jon Street
Torrance, CA
USA 90502
Voice: 3239371951
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